Monday, September 21, 2009

Old Media vs. New Media


The old media is a traditional means of communication and was mostly analog, primarily relied upon print and analog models such as printing press, television, radio, newspapers, magazines, direct mail and most print publications. The new media, on the contrary, is more digital and computerized and predicated upon the use of digital computer, such as the Internet and online publications. A few examples to distinguish new media from the old media:

a) Journalism, which has turned into online blogs. It's inherently a two way communication where the readers have the opportunity to share their views online, whereas printed newspaper had a strict one way communication with its reader. Online blogs have the advantage, over the traditional media, to be able to correct their news in a matter of few hours if they were to make a mistake.

b) For books we have turned to eBooks, hypertext, wiki and amazon's Kindle. The convenience of finding a book online and not having to physically walk into a bookstore definitely saves time. The amazon's Kindle is incredibly light weight as opposed to the printed books and is able to fit into any small space.

c) Direct mails have been replaced by emails. As far as international mails were concerned it was slow, expensive and often not reliable.

d) Online magazines and newspaper are free of cost and the market entry cost is no more than a computer, a modem, and an Internet connection. The manufacturers are able to duck many of the major costs that make traditional newspapers expensive to produce.

These are only a few ways to analyze the old media from the new media. The new media has endless possibilities, as it continues to grow it will hopefully make our lives that much easier in the near future.

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